https://journal.uimandiri.ac.id/index.php/jbas <table width="100%" bgcolor="#ffffff"> <tbody> <tr valign="top"> <td width="20%">Journal title</td> <td width="80%"><strong>Journal of Business Administration and Strategy</strong></td> </tr> <tr valign="top"> <td width="20%">Initials</td> <td width="80%"><strong>JBAS</strong></td> </tr> <tr valign="top"> <td width="20%">Frequency</td> <td width="80%"><strong>2 issues per year | January and July</strong></td> </tr> <tr valign="top"> <td width="20%">DOI</td> <td width="80%"><strong><img src="http://172.10.15.33/public/site/images/dyoyo/CROSREFF_Kecil2.png" alt="" />Prefix 10.58290</strong></td> </tr> <tr valign="top"> <td width="20%">ISSN</td> <td width="80%"><strong><a href="https://portal.issn.org/resource/ISSN/3089-9257" target="_blank" rel="noopener">3089-9257</a> (online)</strong></td> </tr> <tr valign="top"> <td width="20%">Editor-in-chief</td> <td width="80%"><strong>Dr. Acum Wijaya, S.E., M.M.</strong></td> </tr> <tr valign="top"> <td width="20%">Publisher</td> <td width="80%"><strong>Universitas Indonesia Mandiri</strong></td> </tr> <tr valign="top"> <td width="20%">Citation Analysis</td> <td width="80%"><a href="https://scholar.google.com/citations?user=aluRFTDR37UC&amp;gmla=id" target="_blank" rel="noopener"><strong>Google Scholar</strong></a>, <strong>Crossref/DOI</strong>, <a href="https://garuda.kemdikbud.go.id/journal/view/41986"><strong>Garuda</strong></a></td> </tr> </tbody> </table> <p> </p> <p>The Journal of Business Administration and Strategy is a peer-reviewed journal published by Universitas Indonesia Mandiri since 2025. It serves as a platform for scholars, business leaders, and practitioners to discuss and analyze critical issues in Business Administration, Strategic Management, and Business Strategy, addressing both theoretical and practical perspectives.</p> <p>The journal focuses on topics such as: Business Administration and Management Practices, Strategic Planning and Implementation, Corporate Governance and Leadership, Organizational Behavior and Development, Innovation and Entrepreneurship, Financial and Operational Strategies, Marketing Strategy and Consumer Behavior, Risk Management and Decision-Making, Global Business Trends and International Strategy.</p> <p>Committed to advancing interdisciplinary research, the journal encourages the exploration of innovative strategies and business frameworks that respond to contemporary challenges and drive sustainable growth.</p> <p>As an open access journal, it provides free access to all articles, ensuring inclusivity and widespread dissemination of knowledge. A rigorous peer-review process upholds the journal's high standards of academic excellence.</p> <p>As a Crossref member, all published articles are assigned a unique DOI, enhancing their citation potential and long-term accessibility.</p> <p><a href="https://portal.issn.org/resource/ISSN/3089-9257" target="_blank" rel="noopener"><img src="https://journal.uimandiri.ac.id/public/site/images/admin/dok-sk-2025-04-barcode-3089925700.png" width="206" height="90" /></a></p> Universitas Indonesia Mandiri en-US Journal of Business Administration and Strategy 3089-9257 <p>All articles published in the <strong>Journal of Business Administration and Strategy</strong> are licensed under the Creative Commons Attribution-ShareAlike License (CC BY-SA). This license allows others to share, adapt, and build upon the work, even for commercial purposes, as long as they credit the original creation and license their new creations under the identical terms.</p> <p>By submitting and publishing with the <strong>Journal of Business Administration and Strategy</strong>, authors agree to the following terms:</p> <p><strong>Ownership and Copyright</strong></p> <p>Authors retain copyright and grant the journal the right to first publication. The work will be simultaneously licensed under the Creative Commons Attribution-ShareAlike License (CC BY-SA), ensuring continued free and open access to the research.</p> <p><strong>Attribution Requirements</strong></p> <p>When reusing or redistributing the published material, proper attribution must include:</p> <ol> <li>Citation of the original article.</li> <li>Mention of the journal name and publication date.</li> <li>A link to the published work and the license details.</li> </ol> <p><strong>ShareAlike Terms</strong></p> <p>Any derivative works based on the original must be distributed under the same license (CC BY-SA).</p> <p><strong>Open Access</strong></p> <p>The <strong>Journal of Business Administration and Strategy</strong> is dedicated to open access, providing free and unrestricted access to all published articles without subscription fees or other access barriers.</p> <p><strong>Author Warranties</strong></p> <p>By submitting the manuscript, authors warrant that:</p> <ol> <li>The work is original and has not been published elsewhere.</li> <li>All co-authors consent to publication.</li> <li>The work does not infringe on any copyright, trademark, or proprietary rights.</li> </ol> <p><strong>No Additional Restrictions</strong></p> <p>Authors and readers are not permitted to impose legal terms or technological measures that legally restrict others from doing anything the license permits.</p> https://journal.uimandiri.ac.id/index.php/jbas/article/view/37 <p>Cassava prices in Lampung, one of the largest cassava producers in</p> <p>Indonesia, experience fluctuations influenced by various economic</p> <p>and social factors. This study aims to identify and analyze the factors</p> <p>that influence the dynamics of cassava prices in Lampung province.</p> <p>The method used in this study is descriptive analysis with qualitative</p> <p>and quantitative approaches. The results of the study indicate that the</p> <p>main factors influencing cassava prices in Lampung include weather</p> <p>conditions, government policies related to prices and subsidies,</p> <p>transportation costs, and domestic and export market demand. Social</p> <p>factors, such as the socio-economic conditions of farmers and the</p> <p>relationship between traders and consumers also play an important</p> <p>role in determining prices. This study provides recommendations on</p> <p>policies that can be implemented to reduce price fluctuations and</p> <p>improve the welfare of cassava farmers in Lampung.</p> Alfina Zsazsa Naqiya Fakhrur Rozi Copyright (c) 2025 Alfina Zsazsa Naqiya, Fakhrur Rozi https://creativecommons.org/licenses/by-sa/4.0 2025-06-30 2025-06-30 1 2 47 54 10.58290/jbas.v1i2.37 https://journal.uimandiri.ac.id/index.php/jbas/article/view/35 <p>The internet is one of the impacts of modern technological development that has the capacity to transform the manner in which marketing communication is conducted from face-to-face (conventional) to screen-to-face (digital marketing). The objective of this research is to examine the customer base of Caribbe Caffe. The data collection method employed in this study utilizes the communication method. Therefore, an online questionnaire was disseminated via Google Forms to a sample of 100 respondents who had previously used or purchased products at Caribbe Cafe. The procedure employed for model testing and data processing utilizes a structural equation model with SmartPLS 3.0 and SPSS 25. The resulting output indicates that customer experience exerts a positive and significant influence on customer satisfaction. Furthermore, customer experience demonstrates a positive and insignificant effect on customer loyalty. Additionally, customer satisfaction exhibits a positive and significant effect on customer loyalty. Finally, customer experience displays a positive and significant effect on customer loyalty, albeit indirectly through customer satisfaction. The findings of this study indicate that three of the four hypotheses are substantiated by substantial positive evidence, namely, customer experience and its impact on customer satisfaction, customer experience and its impact on customer loyalty, and customer experience and its impact on customer loyalty through customer satisfaction. However, the fourth hypothesis, which pertains to the direct relationship between customer experience and customer loyalty, is rejected, and the results of the analysis are inconsequential.</p> Supriyanto Supriyanto Austin Nathanael Fakhrur Rozi Copyright (c) 2025 Supriyanto, Austin Nathanael, Fakhrur Rozi https://creativecommons.org/licenses/by-sa/4.0 2025-06-30 2025-06-30 1 2 55 61 10.58290/jbas.v1i2.35