Cassava Price Dynamics in Lampung Province: Economic and Social Factors That Influence

2025-06-15T14:07:47+00:00

Cassava prices in Lampung, one of the largest cassava producers in

Indonesia, experience fluctuations influenced by various economic

and social factors. This study aims to identify and analyze the factors

that influence the dynamics of cassava prices in Lampung province.

The method used in this study is descriptive analysis with qualitative

and quantitative approaches. The results of the study indicate that the

main factors influencing cassava prices in Lampung include weather

conditions, government policies related to prices and subsidies,

transportation costs, and domestic and export market demand. Social

factors, such as the socio-economic conditions of farmers and the

relationship between traders and consumers also play an important

role in determining prices. This study provides recommendations on

policies that can be implemented to reduce price fluctuations and

improve the welfare of cassava farmers in Lampung.

Impact of Customer Experience on Customer Loyalty, With A Particular Focus on The Role of Customer Satisfaction

2025-05-09T06:41:42+00:00

The internet is one of the impacts of modern technological development that has the capacity to transform the manner in which marketing communication is conducted from face-to-face (conventional) to screen-to-face (digital marketing). The objective of this research is to examine the customer base of Caribbe Caffe. The data collection method employed in this study utilizes the communication method. Therefore, an online questionnaire was disseminated via Google Forms to a sample of 100 respondents who had previously used or purchased products at Caribbe Cafe. The procedure employed for model testing and data processing utilizes a structural equation model with SmartPLS 3.0 and SPSS 25. The resulting output indicates that customer experience exerts a positive and significant influence on customer satisfaction. Furthermore, customer experience demonstrates a positive and insignificant effect on customer loyalty. Additionally, customer satisfaction exhibits a positive and significant effect on customer loyalty. Finally, customer experience displays a positive and significant effect on customer loyalty, albeit indirectly through customer satisfaction. The findings of this study indicate that three of the four hypotheses are substantiated by substantial positive evidence, namely, customer experience and its impact on customer satisfaction, customer experience and its impact on customer loyalty, and customer experience and its impact on customer loyalty through customer satisfaction. However, the fourth hypothesis, which pertains to the direct relationship between customer experience and customer loyalty, is rejected, and the results of the analysis are inconsequential.

Journal of Business Administration and Strategy

Cassava Price Dynamics in Lampung Province: Economic and Social Factors That Influence

Impact of Customer Experience on Customer Loyalty, With A Particular Focus on The Role of Customer Satisfaction