International Journal of Visual Communication and Design

The Role of Typography in Building the Visual Identity and Brand Image of Askha Jaya, a Local Brand in South Lampung Regency in the Digital Era

2026-07-21T04:39:19+00:00

The rapid development of digital technology has transformed the visual communication strategies employed by micro, small, and medium enterprises (MSMEs) to establish strong and competitive brand identities. Typography has become one of the most essential visual elements in this transformation. It is no longer perceived merely as a medium for conveying textual information but also as a visual component capable of representing a brand's personality, values, and characteristics. This study aims to analyze the role of typography in shaping the visual identity and brand image of Askha Jaya, a local brand in South Lampung Regency, in the digital era. The research employed a qualitative approach using a case study method. Data were collected through observations of the brand's logo, product packaging, digital promotional media, and social media content, supported by documentation and literature studies on typography, visual identity, and branding theories. Data analysis followed the interactive model of Miles and Huberman, consisting of data reduction, data display, and conclusion drawing. The findings indicate that the consistent use of clean, simple, and highly legible sans-serif typography enhances information readability while creating a modern, professional, and recognizable brand impression across digital platforms. Furthermore, the consistent application of typography in logos, packaging, social media content, and promotional materials strengthens Askha Jaya's visual identity, improves brand recall, reinforces brand image, and increases consumer trust. This study concludes that typography serves as a strategic element within a visual identity system and significantly contributes to the branding success of local MSMEs in the digital era. Therefore, selecting and consistently implementing appropriate typography is essential for enhancing the competitiveness of local brands in today's increasingly competitive digital communication landscape.

Dramatization in the Reality Show Program of Katakan Putus Eps Cowok Playboy: An Analysis of Charles Sanders Peirce’s Semiotics of Communication

2025-02-06T03:33:18+00:00

Television is a mass medium that serves as a means of education, information, and entertainment. Television footage can be interpreted as a performance event that is displayed or broadcast media through television. These impressions can be entertainment, information, education or the like impressions about paendidikan. Television footage has formats such as news, sports, infotainment, talk shows, reality shows, etc. The high demand for the program on the television drama show creator successful fiction programs dominate the glass screen in the homeland. However, the assurance audience requires different innovative products as evidenced by the presence of some non-drama programs were also successfully filling prime time. One of them non-fiction program that has a fantastic audience share is a reality show. Reality show ie, program starring people who are not artists / actors, but even so the event program was arranged by the screenplay written by the producer. Causing a dramatization of the reality show in the program. In the dramatization of the reality show program say breaking shows in verbal and non verbal debates, speaking roughly, sad, surprised, shocked, angry, mutually mocking and others. All of that is shown by exaggeration or hyperbole by the producer to show how strong the dramatization in society is. Appearances that exaggerate the scene or action by the producers are fond of showing "drama" in every per episode. The meaning of the word dramatization will always be synonymous with an action or deed done by a person, where the act is then a special concern for some people who witnessed, listened or even participated feel it.

Representation of Child Intelligence: Semiotic Analysis of Roland Barthes SGM Milk Ads Explore Complinutri and Bebelac Milk

2025-02-05T08:49:34+00:00

This study aimed to determine the representation of children's intelligence in SGM Eksplor Complinutri and Bebelac milk advertisements. This research uses Roland Barthes Semiotic analysis which examines signs and how these signs work. In addition, in the Roland Barthes Semiotic analysis there are stages of analysis contained in this research are denotation, connotation, and myth. In this study, the advertisement is aimed at the audience of mothers that consuming formula milk can give the child outgoing, creative smart, confident, independent, grow tall and strong. In addition, it also makes children fully responsive, responsive to socializing, and has a sense of caring for others. From the results of research through the stages of denotation, connotation and myth analysis that the main benefits of milk must be seen from the content of macronutrients and micronutrients in it. Macronutrients can be obtained without relying on milk consumption. The content can be fulfilled from the child's daily diet that comes from natural sources.

The Representation of Social Anxiety Disorder in The Character of Shoya Ishida

2025-02-15T00:43:25+00:00

Visual art in film functions as a medium of communication and an informative medium, in addition to its cinematic aesthetic and entertainment value.A Silent Voice (in Japanese: Koe no Katachi) is a film directed by Naoko Yamada and written by Reiko Yoshida, featuring character designs by Futoshi Nishiya and music by Kensuke Ushio. Released between 2016 and 2017, this film was recognized as the most outstanding anime work in 2017. A Silent Voice chronicles the journey of Shoya Ishida, a young man who initially engages in bullying behavior but subsequently becomes a victim of bullying. This study aims to analyze the syntagmatic elements of the film and describe the representation of social anxiety disorder in the character of Shoya Ishida as a victim of bullying.To this end, researchers employed the syntagmatic semiotic method of Christian Metz's model to analyze the cinematographic elements systematically arranged to convey the message or meaning of the story presented in the film. The results of the research indicate that Shoya Ishida, represents social anxiety disorder. Ishida's social anxiety disorder behavior is explained in the film as a result of the trauma he experienced when he was ostracized and ridiculed by his friends at school for bullying his deaf classmate. The character's social anxiety manifesting in public spaces hinders his ability to socialize, leading to contemplation of self-harm. The film employs the autonomous shot technique, a single shot that captures the essence of a scene, in numerous instances, particularly in scenes depicting Ishida's internal struggles. The film employs two types of inserts: Subjective Insert and Explanatory Insert, which aims to elucidate a moment or detail in the film and thereby conveying Ishida's experience to the audience.